Imperial Oil Hockey Broadcast 1941 Poster!
Classic 1940’s hockey broadcast image from Imperial Oil of Canada, hockey’s major sponsor throughout Canada.
The “Three Stars”, part of Imperial Oil’s logo, became the sponsor’s catch phrase, evolving into Imperial Oil’s three stars of the game.
Even though Imperial Oil was eventually purchased by Esso and has faded into history, the “Three Stars of the game” at every NHL hockey game survives to this day.
Hockey Night in Canada!